When managing your reputation online, it is important to not only watch out for your brand name, but also your top selling products and employees names as well. Although your brand image may be pristine in the eyes of the search engines, if your CFO has a plethora of negative listings you are going to want to handle this ASAP. Same goes for your flagship products. If potential customers research your products and find people have had many negative experiences with it, they are not going to purchase regardless of whether or not the top 10 for your brand name is great. Online reputation management is something that all companies large and small need to address and handle before problems are evident. Unfortunately in the corporate world it is hard to get funding for a problem that does not exist.