When you are about to open up a new business, you need to make a whole lot of decisions. Many of these are related to marketing the business and the most important of these is the name of your company. A business name should tell people what the business does and what its underlying attitude is.

Let’s take, for example, the name Bayshore Properties which is a company specializing in South Tampa Apartments for Rent in Florida. This name says the following things about the business:

• It’s related to real estate. You may not know that it’s for South Tampa Rentals, but the "properties" part of the name clues you in to the fact that it’s a business related to real estate.
• That real estate is near a body of water. "Bayshore" indicates that this housing is near the bay so it’s going to attract people interested in staying near the water.
• Professionalism. The name tells you about the business without being gaudy which gives you a sense that these are professionals that you’re working with.
• Simplicity. There’s no complexity to the name so you know that working with this company will be easy.

With a name like this, the business tells its potential customers a lot about itself before it even starts marketing aggressively. That’s something to keep in mind when naming your own new business.